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Increase conversions by editing your online store's home page

Updated: Oct 18, 2022

We only have one chance to generate a positive first impression, and this is key for digital marketing. It has been proven that users generate unconscious judgments about our websites in just 50 microseconds. So, the value of working on the design, navigability and digital identity of our ecommerce is vital to reduce bounce rates, increase conversions and grow our business. From Teipe Digital we help you to boost your online performance!

Teipe Digital specialized in ecommerce strategies
Increase conversions by editing your online store's home page

What makes a good home page?

If we understand the value proposition of a site when we enter, get what they do, what they sell, feel comfortable navigating it and we find everything we need in a short time, we are talking about a great home page! Currently more than 59% of the world's population uses the Internet on a daily basis, so leveraging our sites is the key to success in order to grow.

These are some of the points you should pay attention to for your home page.:

Digital identity: it is crucial that your homepage's content and design represent the spirit and purpose of your brand. Your customers will feel as confident and comfortable as in a physical store.

Website navigation: Your users need to find all the information they need on your home page. Providing multiple entry points and links to access the content of a website with ease and better visibility of its functions. Provide multiple call-to-actions (CTA) that encourage your customers to buy.

Conversion tool: A home page is generally designed to engage in digital conversations with new or returning customers. To interact with the user, visual or verbal and more in-depth navigation options can be used, such as previews, recent articles, featured items, etc.

Best ways to customize your home page

Due to its immense popularity and success, by 2024, e-commerce sales will account for almost 22% of retail sales worldwide. So, standing out among the various players in the market is quite a challenge. However, homepage conversion and optimization will help you create a unique presence and become the obvious choice for shoppers.

Ensure easy and intuitive navigation

38% of users stop interacting with a website due to lack of content or inappropriate design. A home page with too many drop-down menus and lots of accumulated content can be inconvenient for potential customers.

The solution? Keep it simple but intuitive. Design your page with a user's buying and decision-making journey in mind.

Catchy CTAs

It seems unbelievable but 70% of small business websites suffer from the absence of Call To Action on their homepage. Without a compelling CTA, most websites end up having less interaction and inquiries from potential customers.

By cleverly designing buttons and calls to action and mentioning the benefits to the user, you will not only capture the attention of your audience, but you will make them make beneficial decisions for you.

Elements your home page should include

These are some important aspects of a well-designed home page:

Shopping cart

Shopify shopping cart integration requires no technical expertise or time to set up. Businesses can reap benefits such as higher conversion rates, user-friendly interfaces, multiple payment options, language and currency alternatives, integrated upsells, secure payment landings, etc. On the other hand, website visitors can take advantage of value-added benefits such as delivery date selector, gift wrapping options, shipping calculator for cost estimation and more.

Visually appealing images

Forty-five percent of marketers already use high-quality images in their content strategy and 38% plan to leverage them for the first time by 2022. Whether you need to promote a product or increase your number of leads, images will be your greatest ally in emphasizing your value proposition when designing your store's homepage.

Eye-catching videos

What works better than images? A compelling story. Adding images backed by stories on your homepage will dramatically increase your brand's credibility in the eyes of your audience.

With the decline of personal contact in recent times, videos that properly represent your brand have a significant impact on your audience. Put them in high resolution!

Social media integration

Leveraging these platforms is key to attracting quality audiences to your site. Whether you're looking to create brand awareness, product demand, more website traffic or acquire leads, online engagement is necessary.

In short, editing your homepage is very important, but it's not the only way to increase your Shopify store's conversion rate. At Teipe Digital we will help you create a comprehensive strategy, contact us!


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