It can help you improve your users' experience on your site, increase your sales and improve your SEO. Learn all about advanced search engines
Driving traffic to a website or e-commerce site is important, of course. But the mission doesn't end there: to make your investment in advertising and marketing profitable, you need your "potential customers" to become effective customers who find what they are looking for, buy, and are happy with your brand. Sounds beautiful, but it's not always that easy to achieve. Continue reading this post from Teipe Digital where we will tell you how to get the most out of your online store with an advanced search engine.
An internal search engine will be one of your main allies to boost your business conversions. In addition to substantially improving your users' experience on your site, it will help you generate sales and provide you with quality data on visitors' profiles or product preferences.
Benefits of an advanced search engine
Before giving you some tips on how to get the most out of your advanced search engine, you may want to learn more about its benefits.
Improve the user experience: Although the design and content of your sites are very important, having a smart search engine will help your customers to quickly and effectively find what they are looking for or similar products they may be interested in adding to their cart.
Improve the SEO of your site: Everything that improves the navigability of your users contributes to making them stay longer in your online store. This is great for you as it will lower the bounce rate of your site, which will increase your score to appear among the first results of Google and other search engines.
Encourage cross-selling: A well-configured search engine makes it easier for users to reach complementary products, increasing their purchase tickets.
Advanced search engine features in your online store
Now that you know the importance of having an advanced search engine in your ecommerce, we will tell you some details that will multiply its effectiveness several times over. Keep reading!
#1 Visibility
Search engines are usually located at the top of the web, perfectly visible to the user. And when a customer enters our ecommerce looking for something, there is no need to beat around the bush. Give him what you want in an easy and effective way.
Do not place the search engine in inconspicuous areas or in drop-down menus as they may go unnoticed.
#2 Autocomplete function
Although many customers come to your site knowing what they are looking for, others are not entirely clear about what they want. That's why we suggest incorporating an autocomplete function into your search engine that shows different options and helps the customer find what they need.
#3 Choosing the best words for your advanced search engine
For your search engine to work perfectly, it is essential that you define different synonyms so that the user can find the products, even if the words are misspelled or misspelled.
Let's take an example: let's say someone is looking for a computer. He enters your store, enters "laptop" in the search engine and your site responds "there are no results for your search". You may close it and lose a sale just for not having optimized synonyms.
#4 Search related products
In your ecommerce you have the opportunity to show related products and special offers linked to what your user is looking for. This way you can promote complementary products and others that you have not yet managed to sell and that your users might not look for on their own.
#5 "No results" is prohibited
If your user is looking for something and you have nothing to offer him, the next thing he will do is leave your store and look at your competition. A good search engine should never say "No results". Rather, it should offer other related products that are of interest.
#6 Search engine speed
Today we have no patience for anything, least of all for a slow search engine. Asking our users to wait means losing the sale automatically.
The best thing to do is to have a fast speed and that the search engine is throwing possible results as the user types his search.
#7 Optimize results
Strategically placing search results will be one of the keys to the success of your business. This way you can offer as the first option to your customers those products and services that leave a higher profit margin and place below those products in which you are not so competitive or that you prefer not to highlight.
Do you want more information to improve your ecommerce? What strategies have been most useful to you? In our blogs you will find much more useful information for your brand.