"I want to give my ecommerce a boost in a short time", "I have a great product but it doesn't sell"... this is how most of the first meetings with potential customers with fashion ecommerce on Shopify start.
It's frustrating when you have a great product, but your fashion ecommerce is not converting as well as you had hoped. Don't worry, you're not alone!
At Teipe Digital we have been focusing on fashion ecommerce on #Shopify for years, and we have been able to distill the performance analysis done in the team for each client and potential client, contrasting them with industry trends, thus identifying 3 key optimizations that guarantee instant results.
In this blog we will uncover some common optimization pitfalls and provide easy solutions to get your sales numbers up:
Optimize your ecommerce product listings and pages
Just as a well-organized physical store guides shoppers to what they need, product listings and pages are the virtual aisles of your Shopify store. Think of product listings and pages as your silent sales team. When done well, they clearly present your products, answer customer questions, and entice shoppers to buy.
Titles and descriptions: Make sure they contain plenty of keywords, are clear and reflect current information about the product. Update them periodically to include new terms or trends that customers are looking for. Let's go deeper...
Researching keywords in your fashion ecommerce: don't just guess what your potential customer searches for. Use tools like Google Keyword Planner or SEMrush to identify the exact terms, phrases and questions your potential customers use when searching for your type of product.
Product images and videos: Use high-quality images that show the product from multiple angles. Consider adding short product videos to provide a 360-degree view and demonstrate how the product is used or how the garment looks. Videos are a growing trend to increase engagement.
Persuasive elements: product listings are not only information but also persuasion. Here's how to show the value your products offer and answer the big unspoken question of your potential customer "why should I buy this?
Highlight the value proposition: What problem does your product solve for your customer? What differentiates it from others? Include this in your titles and descriptions.
Social Proof: include customer reviews or testimonials directly on your product pages. If you still don't have many in your fashion ecommerce, you can offer a small incentive for your customers to leave you their comments, there are several apps in Shopify that will facilitate this step.
Calls to action (CTAs), highlight the most important button "Add to cart" and also consider integrating elements such as "Buy now, pay later" options to increase purchase confidence.
User Experience in your fashion ecommerce
Every extra click or confusing page layout is a potential point at which a customer abandons their navigation or cart. Let's make the shopping experience on your Shopify store easier than ever for customers to move from browsing to buying.
Easy navigation, with Shopify you got it ;)
Intuitive menus: Structure your menus logically (e.g. by product type, use case or collection). Avoid overly complex hierarchies and too many drop-down options.
Powerful search bar: The search bar should be prominent and have powerful functionality. Consider features such as autocomplete and search suggestions to help customers quickly find what they are looking for.
Filtering and sorting: Allow shoppers to filter products by relevant attributes (size, color, price, etc.) and sort the results in a way that makes sense to them (price: highest to lowest, newest first, etc.).
Simplified checkout, a point of honor for Shopify
Minimize steps: As much as possible, the checkout process should consist of one or two pages. Each additional form field or page increases the likelihood of cart abandonment.
Guest checkout: Always allow guest checkout. Forcing the creation of an account adds unnecessary friction. Give your customer the choice.
Multiple payment options: Offer popular payment gateways such as PayPal, Apple Pay and Google Pay alongside credit cards. This increases the sense of security and convenience.
Progress indicators: Show users where they are in the checkout process to reduce anxiety about its duration.
Mobile Responsiveness in your fashion ecommerce on Shopify:
Shopify themes: Many Shopify themes are automatically responsive for mobile, however, do rigorous testing to make sure it looks great and works smoothly on different devices.
Large touch targets: Buttons and links should be easily touchable with a finger, even on small screens.
Image optimization: Make sure images load quickly on mobile connections and don't cause excessive scrolling or layout issues.
Font readability: Text should be large enough to be read comfortably on small screens.
Optimizing your fashion ecommerce behind the scenes at Shopify
While a pretty storefront attracts customers, it's the hidden organization that keeps them browsing and ultimately buying. Let's tackle the behind-the-scenes elements that make your Shopify store easier to find and use, let's break it down:
Categorization and tagging
Logical structure: Organize products into categories that make sense to shoppers (e.g., "Women's tops," "Sustainable products," "Sale items"). Descriptive tags: Add tags to products to make filtering easier (e.g., "blue", "cotton", "casual", "summer"). Enhanced Search: Categories and tags improve both the store's built-in search function and its visibility in external search engines. Customer navigation: Well-organized categories help customers intuitively browse your product range.
Structured data
Improved search results: Shopify often automatically generates structured data for your products. This means that even without manual markup, Google can display your products with additional details (reviews, price, etc.) directly in the search results.
Product feeds: If you use Google Merchant Center or other marketplaces, Shopify can generate structured product feeds. This simplifies the synchronization of your product data, which is key to successful advertising on these platforms.
Shopify apps: Many Shopify apps are designed to simplify the management of structured data. They often offer easy-to-use interfaces to manage product data in a search engine friendly way.
Rich Snippet Compatible Themes: Consider pre-built themes with structured data for rich results. This gives you an SEO advantage, even if you don't immediately implement Shopify Advanced.
Literature! We leave you with these Shopify blogs that can help you if you want to dig deeper into SEO for your product descriptions, and for powerful descriptions aimed at selling.
It's amazing how a few strategic adjustments can have a ripple effect on your Shopify fashion ecommerce.
>> A well-organized product catalog leads to easier navigation >> resulting in more delighted customers >> which ultimately brings in more revenue.
So... let those optimization dominoes fall! Need a boost? Contact us and let's talk about how we at Teipe Digital can help you get that short-term boost you're looking for in your ecommerce.