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SEO optimization and ecommerce migration: 3 reasons to keep your blog when migrating to Shopify

If you're thinking about migrating your ecommerce to Shopify, you may be worried about how this will affect your blog. And rightfully so: if you've been working hard to create valuable content and position your posts well, you don't want to lose all that work by switching platforms.

Here are three reasons why keeping your blog on its current platform can make all the difference to your rankings and content when you transition to Shopify - read on to find out how you can maintain the value of your posts while improving other aspects of your business!

El SEO como pieza clave para el éxito de tu ecommerce
SEO as a key piece for the success of your ecommerce.

The relevance of SEO to the success of your ecommerce and how it can be affected during a migration to Shopify

SEO is extremely important for the success of your online store. If you are not satisfied with the performance of your current platform, you are probably considering migrating to Shopify. However, before doing so, you should consider how your blog and content will be affected during the process, but don't worry, we'll give you the keys to keep it!

Once you migrate your store to Shopify, all your existing content will still be accessible on your current website. However, because the new website will have a different structure and layout, your readers will likely have a hard time finding what they're looking for. Also, if you don't redirect correctly, you may lose existing traffic to your blog, so you must make strategic decisions to preserve the SEO you've worked so hard for! Keep reading...

Preserve SEO authority as one of the benefits of keeping the blog on its current platform when migrating your ecommerce:

You have made the decision to go through the migration of your ecommerce from your current platform to Shopify, keeping the existing blog under a subdomain, what do you gain with this tactic?

You retain the authority and track record of the blog on your current platform. Everything you've worked on and built in SEO over time. Your blog on your current platform, whatever it is, has established a reputation and authority in your niche, you've generated valuable content and continue to attract a loyal audience. why risk losing it with a migration?

By keeping it on its original platform, you guarantee that authority and trajectory will not be lost. You will continue to reap the benefits of search engine visibility and the trust of readers who have followed your blog all this time.

By conserving your blog's authority and reputation, you'll stay in a solid position to maintain and strengthen your SEO ranking while you turn your attention to migrating your online store to Shopify, with all its advantages!

Ensure continuity of content, user experience and your SEO ranking when migrating your ecommerce to Shopify while keeping the blog on a subdomain

Migrating an online store to Shopify can be a complex process, but it's important to maintain continuity of content and user experience so you don't lose potential customers.

If you have a blog on a subdomain, you can keep it on its current platform and redirect traffic to your new Shopify store. This way, you'll maintain the blog's SEO ranking and can continue to generate relevant content for your customers.

Migración de ecommerce a Shopify
Migrating ecommerce to Shopify

Thus, by keeping your blog on its current platform during the migration of your ecommerce to Shopify, you ensure that your followers will continue to find the content they are accustomed to and have valued over time.

Maintaining continuity in your content will allow you to build on the foundation you've already established, leveraging this valuable authority and reputation in your ecommerce SEO strategy.

When prioritizing consistency and continuity, you're demonstrating your commitment to your readers and readers and followers and reinforcing your position as a trusted source in your niche, whether it's fashion, jewelry, home decor or food, to name just a few sectors.

4 key points about subdomains as a strategic extension in your ecommerce SEO construction

Subdomains are an important part of building an ecommerce and SEO positioning in search engines, and in your digital marketing strategy. Here are more reasons why keeping your blog on its current platform can make a difference in your SEO and content when migrating your ecommerce to Shopify.

Los subdominios como clave para conservar el posicionamiento SEO cuando hagas la migración de tu ecommerce

1. Subdomains are an effective way to structure your ecommerce for search engines.

Subdomains allow you to better organize your ecommerce content and make it easier for search engines to index and crawl your site. Subdomains can also help you improve your ecommerce's SEO ranking in search results if used correctly.

2. Subdomains can help you improve organic traffic to your ecommerce site.

If you have good content on your blog, it is likely that people will share it on social networks. This means that if you have a subdomain for your blog, you will have a higher chance of getting organic traffic from these sources. It all adds up!

3. Subdomains can help you improve the user experience on your ecommerce.

By having your blog on a subdomain, users will have a better understanding of the structure of your ecommerce and how to navigate through it with ease. This can help improve the user experience and keep them on your site longer, which will lead to higher conversions.

4. Subdomains allow you to segment content specifically for specific topics or geographic regions. This will help you ensure that your content is optimized for the right users and, therefore, improve your SEO ranking in search engines.

In conclusion, using subdomains as part of your SEO strategy when migrating your ecommerce to Shopify can be an excellent way to improve your search engine rankings and generate more organic traffic to your website. We leave you with this complete guide about subdomains and their importance as a strategy for your ecommerce.: ​​


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