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Inbound marketing: what is it and how can it benefit your brand?

Updated: Oct 18, 2022


Inbound Marketing is a technique that makes your brand's target audience reach it organically, achieving results in the short, medium and long term. In this post we will tell you all about him!


Are you thinking of renewing the Digital Marketing strategy of your company? Do you want to grow your project and make your investment yield more? In recent years, the ways of buying have changed dramatically, as well as the way in which users know and interact with brands. Techniques based on persecuting users with invasive advertising are less and less effective, compared to others that place their users in a more active role, seek to make them consume their content and products and incorporate it into their lives. In this post, from Teipe Digital we will tell you all about Inbound Marketing, an effective and innovative strategy that will make your project grow and position your company above its competition


What is Inbound Marketing?


Inbound marketing is a strategy based on attracting customers, offering them useful content and adding value in each of the stages that the user goes through until the moment of making the purchase of a product or service. Unlike traditional marketing, inbound creates content designed to address the problems and needs of potential customers, generating trust and credibility in your company. Therefore, it is not necessary to chase your audience with advertising that can be annoying.


This non-invasive technique aims for your potential customers to find your brand through different channels, such as blogs, social networks, tutorials or search engines.


Stages of Inbound Marketing


As we explained previously, Inbound Marketing is a work methodology based on four phases, aimed at satisfying the needs of the user in the different instances of the relationship with our brand. We do not only seek to sell a product: we want to retain our users, making them have a good experience beyond the product they purchase. In this way, we increase the chances that they will choose us again and can satisfy more and more needs with our brand. To do this, the more we know about them, the more appropriate and accurate our strategy will be.

Next, we tell you more about the four stages of Inbound Marketing:


#1. Attract


Once we have an account or a site created, it is time to make users see and interact with it. To do this, we must launch all our creativity and resources: generate valuable content, make use of SEO techniques, our social networks, YouTube videos, TIK TOK, etc. The key to achieving good results and increasing conversions for our brand is to do it with good planning.



But it is not enough to have a high volume of traffic! The idea is to reach quality users, relevant to your brand. To give a simple example, suppose we have a gym in Madrid and we want to get more people to attend our establishment. It will be of little use if 50% of the visitors to our blog or our website live in Mexico, since they will never be able to use our facilities and we will not be able to achieve our goal!


Through Inbound Marketing, creating relevant content at the right time, we focus on attracting those who are most likely to become potential buyers and ultimately happy customers.


#2. Turn into


Once your website begins to receive visits, an even more interesting stage begins: that of converting your audience into potential buyers. To do this, you can choose from a wide range of options the alternative that you think is the most appropriate to have a conversation with them; through messages, forms, newsletters, webinars, etc.


Right now, segmentation is key. In this way, you will be able to provide each of your users with the most appropriate information and slowly lead them to purchase your product.


Does any strategy matter? Of course not! To give an example: it is true that email marketing is very effective ... as long as we do not talk about the centennials, who practically do not have or do not use their emails! So, think carefully about the uses and customs of your audience. Otherwise you will throw hundreds and hundreds in the trash!

#3. To close


Do you already have a good database? Very well! Now is the time to make all the technology work in your favor. Integrate your records with a CRM or with an automation and lead nurturing tool. This way you will create an automated content flow adapted to the purchase cycle of your audience. Through lead scoring you will be able to determine the right moment to convert them into a customer and achieve your goal!



#4. Delight


A very frequent and lethal mistake for many brands is that, once the purchase is made, they neglect their customers and provide them with an unsatisfactory after-sales service. Big mistake!


A good experience before and after the purchase is essential to retain your users. At this stage you must keep your client happy, answer his concerns, offer him relevant and useful information. In this way, you will make a purchase become a recommendation, creating a virtuous circle for your brand.


Coordinate your processes


Finally, keep in mind that to achieve sales through inbound marketing, a creative and coordinated strategy is essential. At Teipe we have everything your brand needs to optimize its processes and improve its performance. Contact us and start growing today! Trackbacks / Pingbacks 1. Learn to create effective content ideas for your brand | Teipe - […] You may also be interested in knowing everything about inbound marketing […]

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