In a fashion and accessories ecommerce, creating personalized discounts to build customer loyalty is very important. Here's why.
The importance of customer loyalty in a women's accessories ecommerce fashion ecommerce.
Customer loyalty is a very important strategy for any ecommerce, and even more so if it is a fashion and accessories business.
Loyal customers tend to be more loyal to the brand, tend to recommend your brand if they are satisfied with their purchase, will buy again more often, and are generally more profitable.
For these reasons, creating personalized discounts for loyal customers can be a great idea. This way you can offer them an extra incentive to continue shopping in your store, something they will surely appreciate.
In addition, personalized discounts can also help you attract new customers. If someone sees that they can get a good discount at your store, they are likely to decide to give you a try.
In short, offering personalized discounts to your recurring customers can be a great way to encourage your most loyal customers to continue shopping at your store, and it can also help you attract new customers.
Let's look at each step in detail.
1. Objective: Create customized discounts to build customer loyalty.
Customer loyalty is a very important strategy for any ecommerce, and more if it is a fashion or accessories store, whether the interest in the purchase is merely a whim or an existing need, providing a personalized promotion only increases the chances at the time of making the purchase decision. Personalized discounts are a great ally when it comes to loyalty, as they allow you to offer an additional benefit to those customers who make frequent purchases or who have a high cart value.
2. Identify opportunities: How do you know where to start when creating a customized promotion?
To create personalized discounts, the first thing we need to do is to identify our best customers. We can do this through our CRM or by analyzing data from recent purchases.
Once identified, we can offer them discounts according to their profile: for example, if they are regular customers we can offer them a 5% discount on all their purchases, or if they usually make high-value purchases we can offer them a 10% discount on purchases over 100€.
If your e-commerce is built on Shopify we recommend apps like Crazy Egg to know and measure all the data and behaviors that your online store is collecting.
3. Segment your online store's database
Another way to create personalized discounts is through customer segmentation. Segmenting our customers allows us to offer them discounts based on their tastes and preferences. For example, if we know that a customer usually buys women's clothing, we can offer them a discount in the women's clothing section. In this way, we will be able to retain our best customers and, at the same time, increase sales.
4. Leverage the benefits of customer loyalty for your fashion and accessories ecommerce.
No matter if it is an ecommerce business in branches such as fashion and accessories, customer loyalty is very important to keep customers. According to several studies, the cost of acquiring a new customer is between five and ten times higher than the cost of retaining an existing one.
In addition, loyal customers tend to spend up to 70% more than non-loyal customers. For these reasons, creating personalized discounts for your customers can be a great idea to increase sales and improve business profitability. The data you gather from your customers' purchases will help you create personalized discounts because they can be based on the customer's purchase history, demographic profile or even geographic location. This makes customers feel more valued.
5. How to apply customized discounts in an ecommerce:
Why is it important to create personalized discounts to build customer loyalty in fashion and accessories ecommerce? Customers are the most important asset of any business, and in today's digital world, it is vital to keep customers loyal to the brand. One way ecommerce can do this is by offering personalized discounts for those customers who shop frequently or place a large number of orders. This shows that their loyalty is appreciated and that they are rewarded for being good customers. Personalized discounts can also be a great way to motivate customers to continue shopping at the ecommerce site. If they feel like they are getting a special deal and that they are getting something extra for being part of the customer community, they are more likely to continue shopping and are more likely to recommend the ecommerce to others.
How can I create customized discounts for my customers? There are several ways to create personalized discounts for customers. One way is to offer a percentage discount on certain purchases, or even on all purchases made by the customer. Another way is to offer a personalized coupon code that the customer can use to get a discount on their purchases. Coupon codes can be redeemed for a specific amount of money or even for a free product.
Another way e-commerce can create personalized discounts for customers is by offering free shipping for purchases over a certain amount that you set. There are eCommerce platforms like Shopify that allow you to generate these discounts or vouchers in a very intuitive way, be sure to try!
6. Communicate customized discounts on your ecommerce site
Personalized discounts are an ideal way to build customer loyalty in a fashion and accessories e-commerce. However, it is important to communicate discounts effectively so that the customer can take full advantage of them. Here are some ways to do it: 1. Include discounts in your newsletter: if you send an email newsletter to your customers, be sure to include information about the personalized discounts that are available. This way, customers will know what discounts they can get and will be motivated to visit your website for more information. 2. Make it visible on your website: it is also important to make information about customized discounts visible on your website. This way, customers will know what discounts they can get and will be able to take full advantage of them. 3. Use social media: You can also use social media to promote customized discounts. Be sure to post detailed information about the discounts on your social media profiles and include a link to your website so customers can learn more.
Conclusions.
After reading this article, we hope you have understood why it is important to create personalized discounts to build customer loyalty in fashion and accessories e-commerce. If you offer personalized discounts to your customers, you will be improving your customer's shopping experience and you will be building a stronger relationship with them. In the end, it's all about offering the best possible value to your customers and keeping them satisfied ;)
