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Project aimed to improve the visibility of Es Fascinante's metrics and transform the brand's strategic decision making, making use of the power of data to drive the brand's success, using Supermetrics as the leading data analysis and consolidation tool in the industry. With the objective of allowing any member of the Es Fascinante and Teipe Digital team to have access to relevant and updated information in a simple and effective way.
A comprehensive approach focused on the following key aspects was implemented:
1. Data Consolidation.
2. Real-time report generation.
3. Process Optimization.
4. Improvement of Results compliance.
Usability and interaction improvements
Data Consolidation: gathered from multiple sources, including social media platforms, online advertising, web analytics and more. Obtaining a panoramic view of all brand-relevant metrics.
Real-time Reporting: creating a customized dashboard using Supermetrics, providing a competitive advantage and enabling informed decisions in a timely manner.
Complex graphs and results in user-friendly formats so that anyone who is not an expert in Digital Marketing can interpret the reports and draw conclusions.
Customizable reports according to the client's needs.
Process Optimization: By automating the generation of ad hoc reports, we free up valuable time for Es Fascinante's Marketing team, allowing them to focus on analysis and strategic initiatives without spending so many hours on repetitive tasks.
Improved Results Compliance: With a clear and panoramic vision, Es Fascinante was able to anticipate and adjust strategies based on trends and opportunities, significantly improving its results compliance.
Improved visibility and positioning
Supermetrics played a key role in making the metrics of our client, Es Fascinante, visible, allowing us to link external data sources to Locker Studio, all in the same report.
Some of the data sources we used were: Meta, Mailchimp, Shopify, Google Analytics, Gogle Ads and Criteo.
With a successful outcome, It's Fascinating now has a panoramic view of their key data and metrics in one place, allowing them to make informed and timely decisions.
We increase the speed of access to results from Digital Marketing channels.
Delivery of business data in real time.
Improved reading and tracking of results, as we were able to present them in a friendly and accessible format to different teams.
Analyzed historical results, allowing us to make future projections and improve decision making. It served as a kick-off for the creation of the company's Marketing Plan.
In addition, from the agency, it allowed us to visualize our daily work in Branding and Performance Campaigns and save time in the generation of reports. Allowing us to transfer that time to the company's digital strategy.
