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Ecommerce of artisanal jewelry based in Spain, combines European elegance with unique designs inspired by cultural richness. It stands out for its personalized customer design, offering a memorable, personal, and authentic experience.

Before the migration, COOLOOK faced significant limitations with PrestaShop. The lack of smooth communication between its stores, coupled with the need for manual synchronization across multiple spreadsheets, created unnecessary workload and hindered business growth.

Usability and interaction improvements

  • More intuitive and easy-to-navigate user interface for both customers and the internal store team. This allowed for a smoother and more enjoyable shopping experience, resulting in higher customer retention and conversion rates.

  • Simplification and improvement in the process of designing personalized jewelry for customers. The guided customization tool made it easier for customers to select individual pieces and combine elements according to their preferences.

  • Optimization for mobile devices, allowing customers to access and navigate the store from anywhere at any time. This increases accessibility and convenience for users, potentially leading to increased sales and customer loyalty.

  • Streamlining the checkout process by eliminating unnecessary steps and reducing wait times at the payment stage. This enhances the customer experience and increases the likelihood of customers successfully completing their purchases.

Improved visibility and positioning

  • Optimization of online visibility by leveraging Shopify's built-in SEO and digital marketing tools. This includes optimizing metadata, title tags, product descriptions, and search engine-friendly URLs, which helps improve COOLOOK's ranking in Google and other search engine results.

  • Integration with various external platforms, such as social media, marketplaces, and online advertising tools. This expanded COOLOOK's reach and increased its visibility across different sales channels, generating more traffic and sales opportunities.

  • Detailed analysis of the online store's performance, including data on website traffic, conversion rates, user behavior, and more. This data provided valuable insights on how to improve COOLOOK's online visibility and positioning, allowing for more effective adjustments and strategies.

  • Optimization of the user experience, resulting in increased visitor retention and interaction with the website. This can lead to higher organic visibility, as search engines tend to favor websites that offer a positive and relevant user experience.

When migrating to Shopify, COOLOOK experienced a notable improvement in operational efficiency and customer experience. The enhanced speed and capacity of the website allowed for smooth navigation, while the integrated digital marketing tools facilitated effective product promotion and attracted new audiences. Additionally, security significantly improved due to Shopify's regular updates.

Automatic synchronization eliminated the need for complicated manual syncing, optimizing team time and ensuring a seamless customer experience across all points of sale.

COOLOOK took customization to the next level by allowing customers to design their own jewelry through the Shopify platform. This unique experience added a touch of uniqueness to each piece, creating a memorable shopping experience.

Ready to take your business to the next level? Choose the option that best suits you and find out how we can help you build a new online store from scratch or boost your existing store to achieve online success.

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