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why your ecommerce doesn't convert? 10 mistakes you should avoid if you want to generate conversions

Do you have an online store but are not getting the conversions you expected? Don't worry, you are not alone!


Many online store owners face this same problem and it's understandable because there are many factors involved in converting visitors to customers. In this blog post we tell you what are the 10 most common ecommerce conversion killers and how you can avoid them.


From lack of product information to the tedious checkout process, find out how you can improve your online store and start seeing positive results in your conversions. Let's get started!



Why is your online store not converting?


In ecommerce, conversion is king. And to get users to become customers of your online store, it is crucial to avoid certain mistakes that can scare them away or bore them.


There are several reasons why your online store may not be converting visitors. First, you may be focusing too much on driving traffic to your website and neglecting other important aspects such as design and user experience, which are vital for generating conversions. In addition, visitors may feel overwhelmed with the number of options available in your online store. If they have difficulty finding what they are looking for or if they find it difficult to navigate the site, they will probably abandon before making a purchase.



Ejemplo de una ficha de producto completa y efectiva
Example of a complete and effective product page

The descriptions of your products in your ecommerce are another important aspect of your ecommerce. Many times online store owners use generic or incomplete descriptions that do not provide enough information to the potential customer about the product. This can lead to doubts and insecurities about the product and end up driving the customer away without generating conversions.


Finally, a complicated checkout process can also be a common cause of low conversion. Customers can become frustrated if they have to fill out multiple forms or create additional accounts just to make a purchase.


There are several factors involved when it comes to increasing conversions in your online store: focus on both acquiring traffic and improving the user experience; simplify navigation; pay special attention to detailed product descriptions; and offer an easy process to complete the payment without hassle or lengthy bureaucratic processes. Let's get into the details, read on!


Top 10 mistakes to avoid in your online store

When creating an ecommerce store, it is easy to fall into certain mistakes that can negatively affect the conversion of visitors into customers. Here are the 10 most common mistakes you should avoid to ensure a successful online store.


  1. Not having a good content strategy: A solid content strategy is essential to attract your audience to your ecommerce, keep them engaged and convert them into customers that will generate conversions. If you don't have a clear and well-defined content strategy, your marketing efforts are likely to be wasted and you will fail to attract your target audience.

  2. Not identifying your target audience: If you don't know who your potential customers are, it is difficult to create content and messages that will attract them. Identifying your target audience for your online store is essential to tailor your content and marketing messages to their needs and preferences, which will increase the likelihood that they will become customers. Don't just stop at "women 30-60 years old", create your Buyer Persona in detail, communicate with this prospective customer every time you create content for your ecommerce, your networks, your email marketing...

  3. Not having a good content variety: Offering only one type of content can make your users get bored quickly and lose interest in your online store. It is important to offer a wide diversity of content that appeals to different types of users and keeps them engaged.

  4. Not optimizing your content for SEO: If you do not optimize your content for SEO, you are less likely to appear in the first search results of search engines. Optimizing your content for SEO is crucial to increase the visibility of your online store and attract more potential customers to achieve conversions.

  5. Not making visually appealing content: Attractive visual content is crucial to capture the attention of your users and keep them engaged. If your content is boring or unappealing, your users are less likely to share it and recommend it to others, which can reduce your reach and decrease conversions.

  6. Not promoting your online store content properly: Even if you have excellent content, if you don't promote it effectively, it is possible that few users will see it. It is important to promote your content on the right channels to reach your target audience and increase the visibility of your ecommerce and encourage conversions.

  7. Not measuring the results of your content: Measuring the results of your content is key to understanding what works and what doesn't in your ecommerce. If you don't track the results of your content, you won't be able to identify the areas that need improvement and make the necessary adjustments to increase conversion and profitability of your online store.

  8. Make too much commercial content and not enough valuable content: Offering only sales content can make your users feel overwhelmed and disinterested in your online store. It is important to offer valuable and relevant content that attracts your users and provides them with useful information to make informed purchasing decisions, encourage conversions from the content you provide.

  9. Create content without custom branding: Your brand is the face of your ecommerce and it is important to maintain a consistent identity throughout your content. If you don't have a clear and consistent custom brand, your users may not recognize your online store and will quickly forget it, eliminating any chance of creating conversions.

  10. Thinking that content is just written text: Don't underestimate the importance of offering content in different formats and how this can improve the user experience and increase the chances of conversion. Many online stores focus exclusively on written content and forget about other formats such as videos, images, infographics and podcasts; offering content in different formats can help attract a wider audience and improve the user experience in your ecommerce.

How can you improve your online store to generate more conversions?

Having reviewed the 10 most common factors that prevent you from generating conversions in your ecommerce, let's now review some tips to implement, always keeping in mind that to improve your conversions, it is important to offer an easy and pleasant shopping experience for the customer.


Facilita la navegación online con un menú fácil y accesible
Make online navigation easier with an easy and accessible menu

  1. Simplify the navigation in your online store: Organize your products in clear categories with an easy to understand structure. Make sure your ecommerce is easy to navigate and organized correctly. Think exactly how you would search for a specific product if you were physically in a department store. Always put yourself in the shoes of the visitor to your ecommerce.

  2. Speed up your ecommerce: Make sure that the images are optimized and that the hosting is adequate to handle the traffic coming to your online store. If your store takes too long to load, customers may lose interest and go to another website generating conversions there and not in your own ecommerce.

  3. Offer detailed and attractive product descriptions in your ecommerce: Provide clear and concise information about each item, including technical details if applicable. Use high-quality images to show your products in detail. This is a crucial part of your content strategy, don't leave it out.

  4. Make sure the checkout process in your online store is simple and intuitive: Offer several secure options such as credit/debit card, PayPal or bank transfer. Also, avoid redirecting customers to other pages to complete the transaction.

  5. Implement loyalty programs in your ecommerce: Offer discounts for repeat purchases or special promotions exclusively for your most loyal customers. In addition, you can send personalized emails to remind your customers about your products and promotions. Here are some steps to build customer loyalty.

  6. Provide efficient and friendly customer service: Make sure to respond quickly to customer questions and concerns. Also, consider offering a live chat or a FAQ section to resolve customer queries quickly and efficiently.

  7. Offer a tailored shopping experience: Use the information collected about your customers to offer recommended products and personalized shopping suggestions. One way to collect this information is through surveys and questionnaires that customers can complete when registering or making a purchase on your website. You can also use data analysis tools to collect information about users' behavior in your online store, such as which products they view or buy most frequently.

  8. Optimize your ecommerce for search engines: Use relevant keywords in your content and product descriptions to improve the visibility of your online store in search results. Remember that SEO is a long term career, it is slow but it will ensure you a good positioning in the long run, and above all maintain it over time by constantly monitoring it through the creation of relevant content for your target audience.

  9. Use visually appealing content to enhance the user experience: Use images, videos and graphics to show your products in detail and provide an attractive shopping experience. Keep in mind that in ecommerce you only have what you see on the screen, so you should maximize what you show as much as possible by using resources that allow your visitor to intuit the volume, texture, and other features that will convince him to buy your product without any doubt.

  10. Track your results and make constant improvements: Measure the performance of your online store and constantly make improvements to optimize the user experience and increase conversions. There is no tool more powerful than the data you collect over time, they say that information is the power!



Lessons learned

To wrap up, we have discussed the ten most common mistakes that online stores can avoid to improve their conversion rate. From lack of clarity in navigation to misuse of design, these mistakes can be easy to overlook but significant to the success of your online business. By implementing strategies such as a clear and easy checkout process, providing detailed information about your products and maintaining clear communication with your customers, you can increase user confidence and make them more willing to buy. Also remember to stay on top of the latest trends and technologies in the e-commerce world. Keeping up to date can make a big difference in terms of competitiveness.


Improving your online store is not just a matter of having a good product or service; you must make sure you provide your visitors with a satisfactory experience from the moment they enter your website until after they have made their purchase. By avoiding these ten common mistakes and following our recommendations you can succeed in converting visits to actual sales.


We hope you found the information provided useful, if you have any questions or concerns regarding your ecommerce do not hesitate to contact us, we will be happy to help your online store generate more conversions than it is currently generating!



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